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Why UXDuty
UXDuty finds the customer journeys with the most potential friction in your analytics, then checks every step against the FCA's PRIN 2A rules - showing exactly where Consumer Duty outcomes are at risk and why.
Why it matters
Uses UX signals from your analytics to find the customer journeys with the most friction, then scans every step against the FCA's PRIN 2A rules and cites the specific handbook rule each finding sits against.
Because isolated metrics miss real user harm - especially for customers in vulnerable circumstances - while journey-level insight shows exactly where customers struggle and why it impacts outcomes.
Undetected friction and accessibility gaps lead to poor customer outcomes, increasing the risk of Consumer Duty breaches, FCA enforcement and lost revenue through avoidable drop-off.
Vulnerability is a first-class check, not an afterthought. UXDuty flags missing support routes for customers in difficulty, debt-advice signposting on retail credit pages, and asymmetric friction where leaving a product is harder than joining it - all of which the FCA explicitly calls out under PRIN 2A.
The FCA's Consumer Duty - PRIN 2A.3.4R (Products and services), 2A.4.2R (Price and value), 2A.5.3R (Consumer understanding) and 2A.6.2R (Consumer support), plus the cross-cutting 2A.2.8R foreseeable-harm rule. Alongside that: WCAG 2.2 AA accessibility, and conduct expectations on financial-promotion clarity (rate prominence, representative examples, comparison claims).
When it comes to your digital channels, comprehension and support are fundamental requirements to get right for Consumer Duty. Each scan gives you findings to assign to your team, with PDF, Excel or CSV exports to fit your existing workflow. UXDuty gives you the evidence and structure your team can build on and incorporate in your board reports.
What does it do differently to other platforms?
Uses UX signals from your analytics to find the customer journeys with the most friction, then scans every step against the FCA's PRIN 2A rules and cites the specific handbook rule each finding sits against.
Why does that difference matter?
Because isolated metrics miss real user harm - especially for customers in vulnerable circumstances - while journey-level insight shows exactly where customers struggle and why it impacts outcomes.
What risks do companies face if they don't adopt it?
Undetected friction and accessibility gaps lead to poor customer outcomes, increasing the risk of Consumer Duty breaches, FCA enforcement and lost revenue through avoidable drop-off.
How does it handle vulnerable customers?
Vulnerability is a first-class check, not an afterthought. UXDuty flags missing support routes for customers in difficulty, debt-advice signposting on retail credit pages, and asymmetric friction where leaving a product is harder than joining it - all of which the FCA explicitly calls out under PRIN 2A.
Which laws, standards and obligations does it help address?
The FCA's Consumer Duty - PRIN 2A.3.4R (Products and services), 2A.4.2R (Price and value), 2A.5.3R (Consumer understanding) and 2A.6.2R (Consumer support), plus the cross-cutting 2A.2.8R foreseeable-harm rule. Alongside that: WCAG 2.2 AA accessibility, and conduct expectations on financial-promotion clarity (rate prominence, representative examples, comparison claims).
Where does it fit in Consumer Duty board reporting?
When it comes to your digital channels, comprehension and support are fundamental requirements to get right for Consumer Duty. Each scan gives you findings to assign to your team, with PDF, Excel or CSV exports to fit your existing workflow. UXDuty gives you the evidence and structure your team can build on and incorporate in your board reports.
How a scan works
A scan is a customer journey checked end-to-end against the FCA's PRIN 2A rules. Here's how to run one, from setup to the final report.
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
Enter scan details
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
1
Enter scan details
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
2
Choose UX signals
Pick the analytics tool you've connected (Google Analytics or Microsoft Clarity) and the signals UXDuty should weigh - rage clicks, dead clicks, abandoned forms, low engagement time. These shape how journeys are ranked for friction.
3
Select journey
UXDuty surfaces the customer journeys with the most friction based on the signals you chose, ranked by how many real customers are affected. Pick the one to scan, or queue several.
4
Configure scan
Pick the Consumer Duty outcomes the scan should review. Each outcome maps to its PRIN 2A handbook rule and runs its own checks - target-market fit and headline-claim integrity for products, rate prominence and total-cost illustration for price, plain language and acronym explanation for understanding, vulnerability support and symmetric switching friction for support.
5
Review results
Each scan produces a single results page: per-step findings lists with screenshots, plain-language recommendations, an AI-written summary, a Consumer Duty risk band, and PDF, Excel or CSV exports you can pull straight into your reporting.
1. Enter scan details
Give your scan a name, decide whether it needs to sign in to a protected area, and choose how the journey is built - let the AI generate it from your analytics, or paste a list of URLs in order for full manual control.
2. Choose UX signals
Pick the analytics tool you've connected (Google Analytics or Microsoft Clarity) and the signals UXDuty should weigh - rage clicks, dead clicks, abandoned forms, low engagement time. These shape how journeys are ranked for friction.
3. Select journey
UXDuty surfaces the customer journeys with the most friction based on the signals you chose, ranked by how many real customers are affected. Pick the one to scan, or queue several.
4. Configure scan
Pick the Consumer Duty outcomes the scan should review. Each outcome maps to its PRIN 2A handbook rule and runs its own checks - target-market fit and headline-claim integrity for products, rate prominence and total-cost illustration for price, plain language and acronym explanation for understanding, vulnerability support and symmetric switching friction for support.
5. Review results
Each scan produces a single results page: per-step findings lists with screenshots, plain-language recommendations, an AI-written summary, a Consumer Duty risk band, and PDF, Excel or CSV exports you can pull straight into your reporting.
Built for regulated industries
UXDuty is built for financial firms who operate under strict data-handling rules. Four guardrails keep credentials, connection keys and scan findings protected from start to finish.
Authorisation
Your data stays inside your team's account. People in other organisations cannot see it.
Encrypted secrets
Login details and connection keys you give UXDuty are stored in encrypted form. They cannot be read - even by us.
Internal services only
The scanning engine and AI services are not publicly callable. Access requires authenticated requests from your account.
